Has anyone else heard about this? Collecting and preserving your baby's umbilical stem cells for later use in their medical treatment? Holy damn, yo. It's the martketing patter which gets to me: "What better gift to an expectant parent than a gift that may one day save a life." That, and they'll give you 4% back in college savings through the UPromise program when you enroll.

I mean, I've heard of planting the placenta under a sapling when the kid's born, but this is... really... this is the future, isn't it?

Amusingly enough, I found this through the Google Ads links in Gmail on a conversation I've been having with someone about twins. Y'all know I hate ads, but I love the shit Google Ads comes up with. I don't want them to ever improve their matching algorithms; I enjoy the cognitive dissonance so much, and seeing as it's in text and doesn't blink or scream at me I can totally put up with it.