If you live in New York City, have a color printer, and know where the above image goes, I encourage you to download and make use of these. They're all to scale, so you won't need to resize them (though clipping them once they're printed is recommended); each one will print on a single 8.5"x11" sheet. The ones with "crop" in the name use slightly less ink. One of the first three is slightly smaller for side displays. Disclaimer: I take no responsibility whatsoever for the consequences of anyone making use of my art.
Posted by Gus at August 10, 2002 05:53 PM
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LOL!
It might be nice to unpack that for people who don't ride the 7 everyday (or who haven't ridden it extensively in the last few months)
On a slightly tangential note, I met the person behind the lavalife ad campaign last night at a going away party for their ex-CTO. And you'll be excited to know that NYC has been responding wonderfully to their new brand, and they plan to roll out to major US and Canadian cities(they're Tronoto based) this Fall.
So maybe your art will always gain wider relevance soon.
Posted by: kellan at August 11, 2002 2:03 PM
Guess again, it's not LavaLife.
I'm being coy about this because we plan to roll out this "new campaign" soon (it's not just on the 7, either; I actually think it will get the most play on the 1/2/3) and there are certain risks inherent when you're an advertiser without a budget, know what I'm sayin'? I'm more interested in protecting the spreaders of this meme in New York City than I am in having everyone who reads this blog understand what's up. It'll probably all become clear with time.
Posted by: gus at August 11, 2002 2:13 PM
What!?! You think *I* would make a mistake? I'm so insulted! :)
I was merely pointing out that ad campaigns which start life as a saturation bombing on New York subways, have a tendency to start cropping up in other areas in the next 6-8 months.
Posted by: kellan at August 12, 2002 9:46 AM
just a note that two nights ago, a friend and I bombed (well, not "bombed") times square subway station, advertising BND and www.votenowar.com
it was all still there the next day.
yay culture jammers in NYC...
chris
Posted by: chris at November 25, 2002 2:53 AM